Advantages of wrap around labels over other labeling techniques

 

Labeling is an important part of the product design. It is the surface where all the information related to the product will be displayed. The mandatory rules of product description will have to be followed by all manufacturing industries. One of the most efficient techniques used in different industries is a wrap around label. This type of label, as the name suggests, is wrapped around a product and contains all the necessary information.

Benefits of wrap-around labels

Innovative labeling techniques are used to provide an excellent look to the product design. One such technique is In-Mold Label technique. This type of labeling is done for a range of products. In most cases, wrapping around labeling techniques takes less time and provides more efficiency in terms of productivity.

1.      More space for information and branding

Wrap around labeling is a unique way to deliver an extra amount of space for product information. There is no need to cut the labeling material. The wrap around labels are designed, printed, and then directly used on the products to cater to the needs.

2.                  No creasing

It is ideal for smaller products, round products, cylindrical products, etc. A Wrap around label will not form any crease and distort the product information provided. This labeling technique adheres to the industry standards and provides a crease-free labeling process for quick operations. There is no violation of the labeling laws when you use such kind of labeling.

3.                  Anti-static property

Another benefit of using this type of labeling technique is to avoid static curling. Due to the accumulation of charges in the labeling material, they curl before pasting and cause improper labeling of the products. A wrap around label does not cause any such problem. In fact, this type of labeling can also resist erosion and remain intact during logistics and storing.

Verdict

An In-Mold Label is used for products that have a flat surface. The process becomes much easier and productive. When it comes to cylindrical products, you will find wrap labeling technique is ideal. The features of the products remain intact and the information is displayed accordingly. 

 

How are Wrap Around Label Better than Normal Labelling Methods

In-mold labels use a pre-printed plastic label during the manufacturing process. The label becomes an integral part of the product after curing and serves as a decoration as well as information providing label. These labelling techniques ensure that the entire product is covered with this wrap around label for the product. Combining the decoration to the molding process cuts on the costs but can increase the manufacturing time.

This labelling method provides a complete wrap around label of the entire surface area of the container with minimal effort in full colour and various design options. Also, they are much better equipped to handle wear and tear and fading as they are a part of the container itself. They are also in most cases waterproof and made up of plastic so they can be recycled indefinitely. The only problem is that they are not available for anything other than plastic like paper, glass or metal containers.

There are mainly three types of in-mold label techniques used, they are:

• Injection molding: In this the label is printed separately and placed inside a mold. The plastic in a liquid form is then poured where it combines with the label and forms a part of the container itself. The label is on the outside of the container in this case and the can or container  is usually made up of an opaque plastic material. Many of the butter tubs and ice-cream packages are done through this method,

• Blow molding: This is similar to the glass blowing process where the hot plastic is placed inside a mold and blown up to the proportions of the mold where the label is kept that fuses as one with the inside walls. The label in this case gets imprinted to the inside of the container as the product can also be seen through the packaging and label. This is used mainly for shampoo bottles, ketchup bottles, liquid soaps and detergents where a waterproof label is required.

• Thermoforming: This process does not melt the plastic but uses sheets of two plastics, one for the label and the other for the package and fuse them together with suitable heat. This sheet is now stamped into a mold and the label and plastic container sheet bind together. Ice cream cups and coffee cups are made with this process.

How are Wrap Around Label Better than Normal Labelling Methods?

In-mold labels use a pre-printed plastic label during the manufacturing process. The label becomes an integral part of the product after curing and serves as a decoration as well as information providing label. These labelling techniques ensure that the entire product is covered with this wrap around label for the product. Combining the decoration to the molding process cuts on the costs but can increase the manufacturing time.

This labelling method provides a complete wrap around label of the entire surface area of the container with minimal effort in full colour and various design options. Also, they are much better equipped to handle wear and tear and fading as they are a part of the container itself. They are also in most cases waterproof and made up of plastic so they can be recycled indefinitely. The only problem is that they are not available for anything other than plastic like paper, glass or metal containers.

There are mainly three types of in-mold label techniques used, they are:

1. Injection molding: In this the label is printed separately and placed inside a mold. The plastic in a liquid form is then poured where it combines with the label and forms a part of the container itself. The label is on the outside of the container in this case and the can or container is usually made up of an opaque plastic material. Many of the butter tubs and ice-cream packages are done through this method.

2. Blow molding: This is similar to the glass blowing process where the hot plastic is placed inside a mold and blown up to the proportions of the mold where the label is kept that fuses as one with the inside walls. The label in this case gets imprinted to the inside of the container as the product can also be seen through the packaging and label. This is used mainly for shampoo bottles, ketchup bottles, liquid soaps and detergents where a waterproof label is required.

3. Thermoforming: This process does not melt the plastic but uses sheets of two plastics, one for the label and the other for the package and fuse them together with suitable heat. This sheet is now stamped into a mold and the label and plastic container sheet bind together. Ice cream cups and coffee cups are made with this process.